Britney Spears to Design New Juniors Clothing Line for “Candies”
Pop princess Britney Spears is soon to be joining the new celebrity morphing into desginer, launching her own fashion collection that targets the ‘schoolgirl’ crowd, reminiscent of her “Baby..One More Time” days.
Spears, 28, has designed her first collection of clothing and accessories for the Iconix Brand Group Inc’s Candie’s brand for which she has been the face for the past three seasons.
The juniors’ collection, called “Britney for Candie’s,” will be sold exclusively in Kohl’s Department stories from July 1 to kick off the back-to-school season.
“Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans,” Spears said in a statement.
She said the collection, inspired by her favorite music and movies, as a mixture of day and evening looks, ranging from jeans to little black dresses.
A print and television advertising campaign to promote the line features the tagline: “Designed by me for you!”
We wish Ms. Spears good luck on her newest endeavor!
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