The British fashion powerhouse AllSaints has been making quite the buzz for itself, and now things will only get hotter since they’ve opened a NYC store. Now they’re proving the brand is here to stay, by teaming up with legendary Williamsburg concert series Jelly Pool Parties to support the festival’s 5th birthday. In true English style, the collab features a VIP pub area that will stay open throughout the concert series. To make it even more transatlantic, Brit supermodel Agyness Deyn and journalist Fiona Byrne will be videoblogging from the AllSaints pub on their newly launched website NAAG.com.

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