Mary J. Blige Shatters Prestige Fragrance Records Selling More Than 60,000 Units of My Life

HSN, a leading multichannel retailer, announced today that its exclusive launch of Mary J. Blige’s  My Life fragrance on July 31 drove the sale of more than 60,000 units with about 6 hours of air time, shattering fragrance records at HSN for units sold and placing the launch amongst the most successful in the prestige fragrance market.

“I am thrilled with the success of My Life, the experience on HSN with Carol’s Daughter and the overwhelming donations to FFAWN,” said nine-time Grammy Award winner Mary J. Blige.  ”I can’t wait to share another touch of my heart.  Thank you to all my fans – new and old – for being there for me.”  

The launch of My Life helped support the Foundation of the Advancement of Women Now (FFAWN), a non-profit created by Ms. Blige and Chairman & Lead Investor of Carol’s Daughter Steve Stoute to assist women in need.  For every unit of My Life fragrance sold, HSN Cares, the corporate social responsibility arm of HSN, will donate $1 to FFAWN.

“The groundbreaking success of My Life on HSN changes the existing business model for a prestige fragrance launch and reinforces our role as a retail innovator,” said HSNi CEO Mindy Grossman.  ”We were thrilled that Mary’s inspiring story, her character, and, ultimately, her fragrance drew such an enthusiastic response.”

“The fragrance industry is excited to explore the opportunities of new channels of distribution with supportive, creative and innovative partners like HSN,” said Rochelle Bloom, President of The Fragrance Foundation.  ”The success of Mary J. Blige’s fragrance and her personal message proves their power to reach out and entice a vast, broad consumer who loves and wants fragrance.  Bravo HSN and Mary J.!”