JUSTIN BIEBER IS PROACTIV®
Aug 10th
Multi-Platinum Selling Pop/R&B Singing Sensation Justin Bieber is America’s #1 Acne System’s New Spokesperson
Singing sensation Justin Bieber is speaking out as a huge fan – and has just been named a spokesperson – of Proactiv®, America’s #1 acne system. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing campaign.
The Canadian-born YouTube sensation was the first recording artist to have seven songs from a debut album on Billboard’s Hot 100 chart, with My World, which was released in November 2009 on Island Def Jam. Rocketed into the spotlight, Bieber credits his devoted loyal fan base for discovering him, saying, “I owe everything to my fans. They found me on YouTube and they make this whole thing fun.”
The Jonas Brothers Invite Hartford Fans to Join ‘X the TXT’ Team
Aug 10th
Jonas Brothers’ “Road Dogs” softball tour provides platform for Allstate’s growing teen movement against texting while driving
Allstate’s “X the TXT” social initiative is partnering with the Jonas Brothers’ “Road Dogs” softball tour to raise teen awareness about the dangers of texting while driving and to encourage young people and their families to pledge not to text and drive. The 12-city tour, which kicked off last Friday in Joliet, Ill, is headed to the New Britain Stadium where the Road Dogs will be taking on ESPN’s team the G.O.A.T.S (which stands for Greatest Of All Time). Members of G.O.A.T.S include Matthew Berry, Mike Greenberg, Michelle Beadle, Marcellus Wiley and Eduardo Perez. NFL Live host Trey Wingo will be providing commentary on the game. All Road Dogs games are free and open to the public. Tickets for the New Britain Stadium game were all accounted for within hours of the box office opening.
“Road Dogs” started when the Jonas Brothers played recreational softball games while on tour in 2009. The games became very popular with fans after one of the brothers mentioned the games on a social media site. This year, they will be playing seven innings of softball at minor league stadiums More >
Nickelodeon Unveils Celebrity-Designed Backpacks in Windows of Macy’s Herald Square in NYC for Dora the Explorer’s 10th Anniversary
Aug 10th
Specially Created Backpacks to Be Auctioned to Benefit Children’s Defense Fund as Part of Nickelodeon’s ‘Beyond The Backpack’ Pro-Social Campaign for Preschoolers Backpacks Custom Designed by Jessica Alba, Drew Brees, Sheryl Crow, Faith Hill, LeBron James, Heidi Klum, John Leguizamo, Eva Longoria Parker, Salma Hayek Pinault, Shakira, Slash, and Matthew McConaughey and Camilla Alves
As announced by Nickelodeon, In honor of Dora the Explorer‘s 10th Anniversary this week, Nickelodeon unveiled 12 custom-made backpacks today in the world-famous windows of Macy’s Herald Square in New York City. Created to support “Beyond the Backpack”—the network’s pro-social campaign championing kindergarten readiness for preschoolers—the backpacks feature premium, one-of-a-kind designs by: Jessica Alba, Drew Brees, Sheryl Crow, Faith Hill, LeBron James, Heidi Klum, John Leguizamo, Eva Longoria Parker, Salma Hayek Pinault, Shakira, Slash, and Matthew McConaughey and Camilla Alves. The backpacks will be displayed in the Macy’s Herald Square windows and are available for auction on www.charitybuzz.com/auctions/dora through Sept. 2. All proceeds will benefit the Children’s Defense Fund, a key partner in Nickelodeon’s “Beyond the Backpack” campaign.
“Nickelodeon has a legacy of empowering kids and their families by offering them access to the resources they need to be successful in their lives,” said Marva Smalls, Executive Vice President, Public Affairs, More >
Nick Jonas and Jordin Sparks Announced as Co-Chairs of the National Youth Leadership Committee of the Ronald Reagan Centennial Celebration
Aug 4th
The Ronald Reagan Presidential Foundation announced today the formation of the National Youth Leadership Committee for the Ronald Reagan Centennial Celebration. Each of these 38 young athletes, entertainers, and student leaders has been inspired in a personal way by President Reagan’s vision of freedom and the example of his leadership. Committee members will participate in the Ronald Reagan Centennial Celebration representing America’s next generation of leaders.
“We need you. We need your youth. We need your strength. We need your idealism to help us make right that which is wrong,” President Reagan declared on May 17, 1981, in a commencement address at the University of Notre Dame. “Each generation goes further than the generation preceding it because it stands on the shoulders of that generation. You will have opportunities beyond anything we’ve ever known.”
Together, committee members have earned awards and accolades that include:
- 18 Olympic Medals
- 11 NCAA All-American Selections
- 5 NCAA Championships
- 2 NCAA Players of the Year
- 2 Platinum Records
- 1 Miss USA Crown
“Ronald Reagan is a personal hero of mine,” said 18-year-old singer/songwriter Nick Jonas of the Jonas Brothers. “I admire the way he stood up for causes he believed were right, no matter what.”
“Ronald Reagan’s optimism and graciousness is More >
Mary J. Blige Shatters Prestige Fragrance Records Selling More Than 60,000 Units of My Life
Aug 4th
HSN, a leading multichannel retailer, announced today that its exclusive launch of Mary J. Blige’s My Life fragrance on July 31 drove the sale of more than 60,000 units with about 6 hours of air time, shattering fragrance records at HSN for units sold and placing the launch amongst the most successful in the prestige fragrance market.
“I am thrilled with the success of My Life, the experience on HSN with Carol’s Daughter and the overwhelming donations to FFAWN,” said nine-time Grammy Award winner Mary J. Blige. ”I can’t wait to share another touch of my heart. Thank you to all my fans – new and old – for being there for me.”
The launch of My Life helped support the Foundation of the Advancement of Women Now (FFAWN), a non-profit created by Ms. Blige and Chairman & Lead Investor of Carol’s Daughter Steve Stoute to assist women in need. For every unit of My Life fragrance sold, HSN Cares, the corporate social responsibility arm of HSN, will donate $1 to FFAWN.
“The groundbreaking success of My Life on HSN changes the existing business model for a prestige fragrance launch and reinforces our role as a retail innovator,” said HSNi CEO Mindy Grossman. ”We were thrilled that Mary’s More >
Iconic Music Series Continues with the Launch of Unplugged: Train on VH1.com August 12th
Aug 4th
According to VH1.com News, Grammy Award-winning group Train is the latest to join the roster of VH1′s iconic series, Unplugged. “Unplugged: Train” launches on VH1.com on August 12th with exclusive interviews from the group, a Starburst contradiction “fun” cover, and an intimate performance including acoustic versions of some of the group’s smash hits from their latest album, Save Me San Francisco, including “Hey, Soul Sister,” “If It’s Love,” “Marry Me,” and their sophomore hit “Drops of Jupiter (Tell Me).” Unplugged: Train will air on VH1 “Friday Night Alright” on Friday, September 17th at 11PM* and on Palladia Saturday, September 18th at 9PM*.www.trainline.com.
Train (Pat Monahan, Jimmy Stafford, and Scott Underwood) have been an unstoppable tour de force since their 1998 debut. Train has had many albums starting in 2001 with their multiplatinum LP, Drops of Jupiter, followed by the 2003 album My Private Nation and their current album, Save Me, San Francisco. Throughout their career, they have had multiple chart topping singles including: “Meet Virginia,” “Calling All Angels,” and “Hey, Soul Sister,” to name a few. For more information please go to:
Starburst continues the line-up as the exclusive partner for VH1′s Unplugged. Starburst will continue to sponsor their campaign “Contradictions in More >
Music and Fashion: Edun Ali Hewson
Jul 29th
Alexandra Marshall of ELLE.com discusses Edun Ali Hewson!
Edun’s Ali Hewson is famous for being Bono’s wife, yes, but also for being a designer bent on raising consumer consciousness. Her latest T-shirt project is bringing economic independence to farmers in a Uganda devastated by civil war…
Steve Carell gives NBC’s “The Office” his 1 Season Resignation
Jul 28th
According to the DailyNews.com NBC announces Steve Carell will be leaving “The Office”. In the network’s first acknowledgment of Carell’s plans, NBC Primetime Entertainment President Angela Bromstad said Monday the actor’s seven-year run as erratic Dunder Mifflin boss Michael Scott will end when his contract expires in 2011. But Bromstad said the show will go on.
“We’ve been lucky to have had him as long as we’ve had. These things happen when you have such a major movie star in a show,” she said.
In an affirmation of NBC’s faith in a post-Carell “The Office,” Bromstad said the sitcom will remain in its 9 p.m. EDT Thursday time slot. It’s the linchpin of NBC’s schedule on a key TV night of advertising revenue.
“Not to diminish the departure of Steve, because that will impact the show, but we have tremendous faith in the writers and actors to keep it alive,” Bromstad said.
Carell, 46, who’s become a busy big-screen actor during his “Office” tenure, has said in interviews he plans to leave the series to better balance his work and family life. He’s married with two children.
Nick’s The Fairly OddParents Comes to Life in First-Ever, Live-Action TV Movie Adaptation, A Fairly Odd Movie: Grow Up, Timmy Turner!
Jul 23rd
Nickelodeon has greenlit a live-action television movie adaptation of one of its most popular animated series, The Fairly OddParents, it was announced today by Marjorie Cohn, President, Original Programming and Development, Nickelodeon/MTVN Kids and Family Group. A Fairly Odd Movie: Grow Up, Timmy Turner!, based on the hit series from creator Butch Hartman, will combine live-action with CG animation and follow the adventures of a now 23-year-old Timmy Turner (Drake Bell, Drake & Josh) who refuses to grow up in order to keep his fairy godparents. A Fairly Odd Movie: Grow Up, Timmy Turner! is set to premiere on Nickelodeon in 2011, and will be executive produced by Hartman and Lauren Levine, co-executive produced by Scott MacAboy, directed by Savage Steve Holland and written by Hartman and series’ former writer Scott Fellows (Big Time Rush).
(Photo: http://photos.prnewswire.com/prnh/20100723/NY40178 )
(Photo: http://www.newscom.com/cgi-bin/prnh/20100723/NY40178 )
“It’s so much fun to see our animated characters come to life,” said Cohn. “And who better to bring grown up Timmy Turner to life than Drake Bell, who himself grew up on our air and still remains one of our most popular Nick stars ever.”
“I think fans of the series will love seeing the characters in this new way,” said Hartman. More >
Demi Lovato’s ‘Sonny’ Gets A Clothing Line At Target
Jul 22nd
According to Sandrine Milet of MTV.com, Well, now kids all over the country will be able to dress just like Sonny when the “D Signed” fashion line hits Target August 1st, just a few weeks before school starts.
The line, which is inspired by Demi’s character, will include t-shirts, shorts, skirts, jewelry and bags for girls ages 8 to 12. According to Reuters, what’s special about the line is that “rather than create traditional merchandise with the characters’ likeness, fashion items from D-Signed are those that would be found in Sonny’s own closet — if she were a real person.” Sounds like fun!
But, in real life, the actress has great fashion sense, too, and she loves to take risks in terms of color. In a video posted on Disney Living’s YouTube site, Demi said, “I like mixing and matching things … I really like mixing colors. They always say, ‘Don’t wear brown and black together,’ but I totally do that.”
So will Demi come out with her own fashion any time soon? After all, it is a longtime trend for Disney stars to make their way into the fashion world. Recently Selena Gomez announced her line “Dream Out Loud” would be launching this More >
